Corporate responsibilities in internet-enabled social networks

Title: Corporate responsibilities in internet-enabled social networks
Creator: Chen, Stephen
Relation: Journal of Business Ethics Vol. 90, Issue 4 Supp., p. 523-536
Publisher Link: http://dx.doi.org/10.1007/s10551-010-0604-0
Publisher: Springer
Resource Type: journal article
Date: 2009
Description: As demonstrated by the popularity of social networking sites such as Facebook and Twitter, Internet-based social networks have become an important part of daily life, and many businesses are now involved in such networks either as service providers or as participants. Furthermore, inter-organizational networks are becoming an increasingly common feature of many industries, not only on the Internet. However, despite the growing importance of networks for businesses, there is little theoretical study on the social responsibilities of businesses in such networks, and how these responsibilities are affected by different types of networks. This article explores how social network analysis, which has been developed from studies of social networks of individuals, can be used to shed light on corporate responsibilities in social networks.
Subject: internet; social networks; legal responsibilities; moral responsibilities; network centrality; structural holes; small worlds; network externalities
Identifier: http://hdl.handle.net/1959.13/1057227
Identifier: uon:16158
Identifier: ISSN:0167-4544
Language: eng
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